Features of email marketing:
- Branded email collateral to communicate directly to a desired audience member
- It is a personal and effective channel for advertisers who want to communicate with an audience member
- Can be used either for pure branding purposes, or to call them to action an offer and encourage their engagement with your message
- Your email marketing practice needs to be compliant with Australian Laws and in line with the 2003 Spam Act.
Benefits of email marketing:
- Granular targeting potential; demographic, behavioural, social.
- 100% permissioned and Spam Act compliant activity
- Immediate results and instant engagement
- Direct one- to- one communication
- Measurable reporting systems
- You can create, personalise and send emails that are dynamic and engaging
- Typically, email marketing is a more cost effective investment for marketers
Why do email marketing with iCumulus?
We put in a lot of time to listen to you, plan and then build a strategy to find you the person you want to reach. We want them to connect with your message as much as you do! We want to make it as easy for you as possible, it’s what makes us tick!
Our comprehensive network of premium email publishers provide consumer lists selectable by; Age, interests, income, lifestyle attributes.