Resources

White Papers

B2B

Essential Guide To Prospect Data Quality

While everyone knows marketing data integrity is incredibly important, our industry-wide efforts to address the issue aren’t keeping pace with the proliferation of bad data. Learn how to take control of your data quality today.

The Power Behind Account-Based Marketing

Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

How to develop Account-Based Marketing Programs

A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

The Closed-Loop Era: Breaking through the clouds to full visibility marketing

Learn why the changing world of Demand generation necessitates a focus on closed-loop marketing – what it means for marketers today and how it will become more important moving forward. What obstacles prevent it and how you can overcome them, as well as what technology can help you.

Putting ABM Strategies & Predictive Data to Work

A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

Making media part of your marketing tech stack

Why having a disconnected media & tech stack is having a negative effect on your business, Why you need to fix it and more importantly – HOW!!!

How to generate leads effectively and acquire more customers

A prescriptive approach to helping CMOs and Marketing Operations leaders follow the money they’re investing to acquire prospects, on an end-to-end basis.

Introduction to Automated Demand Generation

How to identify inefficient steps in your current Demand Generation process and what you can do to streamline the process, free up precious man hours and ultimately deliver stronger ROI.

Email Marketing

An Overview of Email Marketing for Lead Generation

An overview of the role of email marketing for lead generation, best use and advantages of third party email lists.

3rd Party Email List Purchasing

Best Practice Guidelines for 3rd Party Email List Purchasing

Email Advertising

Best Practice Guidelines for Email Advertising

Online Lead Generation

Introduction to iCumulus Online Lead Generation Service

Find out how we can tailor an online lead generation program that is right for you here in our white paper.

Insider Secrets of (Online) Lead Generation

The second series of iCumulus online lead generation white paper. Find out what insiders say about best practices and insights of successful online lead generation programs.

What is Online Lead Generation?

An introduction to online lead generation. Find out why it’s trending and what tactics are available to you.