Resources

We are also committed to keep our clients and prospects informed of current trends and Best Practices by way of White Papers and up to date Presentations. Please feel free to access this content as required and remember spread the word!!!

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Essential Guide To Prospect Data Quality

B2B White Papers
While everyone knows marketing data integrity is incredibly important, our industry-wide efforts to address the issue aren’t keeping pace with the proliferation of bad data. Learn how to take control of your data quality today.

The Power Behind Account-Based Marketing

B2B White Papers
Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

How to develop Account-Based Marketing Programs

B2B White Papers
A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

The Closed-Loop Era: Breaking through the clouds to full visibility marketing

B2B White Papers
Learn why the changing world of Demand generation necessitates a focus on closed-loop marketing - what it means for marketers today and how it will become more important moving forward. What obstacles prevent it and how you can overcome them, as well as what technology can help you.

Putting ABM Strategies & Predictive Data to Work

B2B White Papers
A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

Making media part of your marketing tech stack

B2B White Papers
Why having a disconnected media & tech stack is having a negative effect on your business, Why you need to fix it and more importantly - HOW!!!

How to generate leads effectively and acquire more customers

B2B White Papers
A prescriptive approach to helping CMOs and Marketing Operations leaders follow the money they're investing to acquire prospects, on an end-to-end basis.

Introduction to Automated Demand Generation

B2B White Papers
How to identify inefficient steps in your current Demand Generation process and what you can do to streamline the process, free up precious man hours and ultimately deliver stronger ROI.

An Overview of Email Marketing for Lead Generation

Email Marketing White Papers
An overview of the role of email marketing for lead generation, best use and advantages of third party email lists.

3rd Party Email List Purchasing

Email Marketing White Papers
Best Practice Guidelines for 3rd Party Email List Purchasing

Email Advertising

Email Marketing White Papers
Best Practice Guidelines for Email Advertising

Introduction to iCumulus Online Lead Generation Service

Online Lead Generation White Papers
Find out how we can tailor an online lead generation program that is right for you here in our white paper.

Insider Secrets of (Online) Lead Generation

Online Lead Generation White Papers
The second series of iCumulus online lead generation white paper. Find out what insiders say about best practices and insights of successful online lead generation programs.

What is Online Lead Generation?

Online Lead Generation White Papers
An introduction to online lead generation. Find out why it’s trending and what tactics are available to you.

Lead Nurturing

Presentations

Email Marketing

Presentations

Lead Management

Presentations

Lead Generation

Presentations

Education Case Study

Case Studies

Finance Case Study

Case Studies

Tech Case Study

Case Studies

Telco Case Study

Case Studies

Utilities Case Study

Case Studies

Travel Case Study

Case Studies

Automotive Case Study

Case Studies

Email is King

Case Studies

iCumulus in 2016

Infographics