Segment Total
Inferred – Persona Portrait – Group 1 Keeping up with the Joneses 2,062,510
Profile > Country 1,660,153
Profile > Device 1,646,557
B2B > Interest 1,471,710
Inferred – C-suite 1,296,704
B2C > Interest 1,129,368
Profile > Device > Computer 973,848
B2B > Interest > Business & Management 964,135
Profile > Country > AU 819,085
Inferred – Persona Portrait – Group 4 9 to 5 Families 685,716
  • Profile (1,660,214)
    • Age (32,992)
      • 0-17 (84)
      • 18-24 (8,330)
      • 25-34 (5,381)
      • 35-54 (10,996)
      • 55+ (8,201)
    • Country (1,660,153)
      • AU (819,085)
      • GB (60,456)
      • MY (33,128)
      • NZ (26,257)
      • SG (85,797)
      • US (242,358)
    • Device (1,646,557)
      • Computer (973,848)
      • Phone (576,817)
        • Android (407,372)
        • iOS (155,200)
      • Tablet (95,892)
        • Android (13,432)
        • iOS (81,300)
    • Gender (33,049)
      • Female (16,174)
      • Male (16,729)
    • Kids (115)
      • Age Group (115)
        • 0-2 years (115)
    • State (32,520)
      • ACT (285)
      • NSW (12,117)
      • NT (222)
      • QLD (5,795)
      • SA (2,091)
      • TAS (876)
      • VIC (5,876)
      • WA (2,406)
  • B2B (1,554,030)
    • Profile (82,320)
      • Business & Management (82,320)
        • Small to Medium Enterprise (82,320)
    • Interest (1,471,710)
      • Business & Management (964,135)
      • Economy (670)
      • Finance (501,429)
        • China (677)
        • Commodities (106)
        • FOREX (1,998)
        • Hedge Funds (1,202)
        • Investment (13,894)
        • Stocks (44,236)
      • Insurance (103)
      • Legal Services (106)
      • Media (442)
      • Retail (377)
      • Technology and Computing (2,410)
      • Travel (1,264)
        • Accommodation (339)
        • Flights (340)
  • B2C (1,333,602)
    • Intent (35,276)
      • Automotive (410)
      • Communications (329)
        • Broadband (111)
        • Mobile Plan (218)
      • Finance (1,473)
        • Credit Cards (311)
        • Home Loans (110)
        • Personal Banking (209)
        • Property Investment (520)
        • Superannuation (110)
      • Insurance (19,978)
        • Health (11,407)
        • Home (217)
        • Life (224)
      • Real Estate (851)
        • Buying (424)
      • Travel (12,235)
        • Accommodation (109)
        • Cruises (110)
    • Interest (1,129,368)
      • Alcoholic Beverages (2,145)
      • Art & Design (3,067)
      • Automotive (655)
      • Books (217)
      • Business & Management (456,846)
      • Career (1,573)
      • Charity (26,278)
      • Communication (763)
        • Broadband Plan (107)
        • Internet/ISP (349)
        • Telecommunications (307)
      • Economics (310)
      • Education (8,884)
        • Kalang Valley (209)
      • Energy (1,371)
        • Solar Energy (220)
      • Entertainment (50,085)
        • Gaming (1,102)
        • Movies (12,738)
      • Events (3,402)
      • Finance (190,953)
        • China (478)
        • Credit Cards (751)
        • Debt Management (657)
        • Hedge Funds (1,188)
        • Home Loans (553)
        • Investment (2,354)
        • Personal Banking (864)
        • Property Investment (1,947)
        • Stocks (734)
        • Superannuation (107,213)
          • Self Managed (40,834)
        • Wealth Management (441)
      • Food and Drink (3,692)
      • Health and Beauty (1,703)
      • Health and Fitness (4,519)
        • Weight Loss (212)
      • Home and Garden (2,627)
      • Insurance (2,491)
        • Accident Cover (101)
        • Car Insurance (236)
        • Health (449)
        • Home (243)
        • Income Protection (472)
        • Life (442)
      • Legal Services (336)
      • Luxury (204)
      • News (179,280)
      • Parenting (45,070)
      • Politics and Government (2,734)
      • Real Estate (4,286)
      • Retail (97,592)
      • Science (224)
      • Ski (186)
      • Social (1,729)
      • Social Networking (1,441)
      • Sports (4,126)
        • Cricket (324)
        • Cycling (212)
        • Fishing (212)
        • Golf (418)
        • Horse Racing (324)
        • Motorsport (213)
        • Rugby (209)
        • Rugby League (212)
        • Snow Sports (212)
        • Soccer (319)
        • Water Sports (209)
      • Sports Segment (1,103)
        • AFL (106)
        • Basketball (109)
        • Gamblers/Betters (743)
        • Online Betting (35)
        • Tennis (110)
      • Style and Fashion (2,274)
      • Technology and Computing (5,931)
      • Travel (5,643)
        • Accommodation (323)
        • Cruises (393)
        • Flights (238)
    • Profile (168,958)
      • Age (950)
        • 18-24 (240)
        • 25-34 (238)
        • 35-54 (236)
        • 55+ (236)
      • Business & Management (375)
        • Small to Medium Enterprise (375)
          • Female (375)
      • Business Decision Maker (218)
      • Country (49,292)
        • AU (49,292)
      • Device (629)
        • Desktop/Laptop (198)
        • Mobile (431)
          • iOS (203)
      • Education (1,057)
        • Other (213)
        • TAFE (209)
        • University Postgraduate (211)
        • University Undergraduate (211)
      • Employment Status (23,046)
        • Part Time (211)
        • Retired (1,741)
        • Self Employed (212)
        • Student (423)
        • Unemployed (208)
      • Gender (692)
        • Female (459)
        • Male (233)
      • Has Mortgage (36)
      • Home Owner (33)
      • IT Decision Maker (702)
      • Income (1,867)
        • 0-20k (453)
      • Kids (20,992)
      • Marital Status (2,326)
        • Divorced (213)
        • Engaged (209)
        • In a Relationship (418)
        • Married (423)
        • Single (636)
      • Pet (15,090)
      • State (14,118)
        • ACT (235)
        • NSW (5,888)
        • NT (242)
        • QLD (1,947)
        • SA (223)
        • TAS (205)
        • VIC (5,047)
        • WA (222)
      • Internet Provider (1,028)
        • Operator (1,028)
          • BigPond (207)
          • Dodo (205)
          • Optus (206)
          • Other (205)
          • iiNet (205)
      • Mobile Operator (1,044)
        • Operator (1,044)
          • Dodo (208)
          • Telstra (210)
          • Three (207)
          • Vodafone (209)
      • Residence (33,699)
        • Status (636)
          • Apartment/ Unit (211)
          • House (212)
          • Rural (213)
  • Inferred
    • Persona Portrait
      • Group 1 Keeping up with the Joneses (2,062,510)
      • Group 4 9 to 5 Families (685,716)
      • Group 3 Single Suits by the Sea (524,211)
      • Group 7 Almost Empty Nesters (347,285)
      • Group 8 Heritage Farming Families (12)
      • Group 5 We’ve Made It Families (107,977)
      • Group 4 Inner City Dwellers (64,295)
      • Group 3 Students and Grads (70)
      • Group 8 Hard Hat Families (18)
      • Group 7 Soldiering Onwards (1,343)
    • Entertainment (1,110)
    • Grocery Buyers (305)
    • Interest in Travel (1,704)
    • Mums with kids (44,646)
    • home buyers – 1st home 7 refinancing (84,914)
    • C-suite (1,296,704)
    • Older travellers (540)
    • Healthcare and beauty (413)
    • Education – under and post grad (2,058)
    • Expat’s (134,815)
    • Entrepreneur (29,097)
    • SME (27,065)
    • Investor (257,429)
    • Women In Business (213)
    • Techies (79)
Last Updated: March 7, 2017