Segment Total
Inferred – Experian Mosaic Segment A 5,186,204
Profile 4,417,236
Profile > Country 4,417,228
Profile > Device 4,395,091
B2C 4,082,001
B2C > Interest 3,040,168
Profile > Country > AU 2,928,580
Inferred – C-suite 2,926,903
Profile > Device > Computer 2,911,934
Inferred – Entertainment 2,149,261
  • B2B (1,484,645)
    • Interest (1,312,788)
      • Business & Management (729,253)
      • Economy (5,370)
      • Finance (514,048)
        • China (1,194)
        • Commodities (2,509)
        • FOREX (4,439)
        • Hedge Funds (1,277)
        • Investment (89,952)
        • Stocks (81,482)
      • Media (2,971)
      • Retail (61,019)
      • Technology and Computing (3,689)
      • Travel (2,017)
    • Profile (171,857)
      • Business & Management (171,857)
        • Small to Medium Enterprise (171,857)
  • B2C (4,082,001)
    • Intent (244,352)
      • Automotive (18,678)
        • General (18,678)
      • Communications (14,251)
        • Broadband (13,825)
      • Finance (17,380)
        • Credit Cards (14,654)
        • Property Investment (1,884)
          • 0-6 Months (1,456)
        • Superannuation (40,889)
      • Insurance (113,436)
        • Health (52,276)
        • Home (44,133)
      • Real Estate (2,238)
      • Travel (92,189)
        • Facility (30,278)
        • General (61,044)
          • 0-6 Months (61,044)
    • Interest (3,040,168)
      • Alcoholic Beverages (69,470)
        • Wine (68,923)
          • Color (68,380)
            • Red Wine (35,707)
            • White Wine (32,673)
      • Art & Design (33,588)
      • Automotive (18,622)
        • General (16,298)
      • Books (709,125)
        • Children and Teens (1,216)
        • Fiction (3,501)
        • Non-Fiction (6,973)
      • Business & Management (583,991)
      • Career (8,986)
      • Charity (165,823)
      • Communication (21,001)
        • Broadband Plan (3,758)
        • Internet/ISP (16,804)
      • Education (44,515)
      • Energy (44,341)
      • Entertainment (261,653)
        • Entertainment – Movies (47,061)
        • Games/Consoles (12,893)
        • Movies (118,891)
      • Events (4,945)
      • Finance (331,454)
        • China (1,560)
        • Credit Cards (14,347)
        • Debt Management (16,660)
        • Hedge Funds (1,276)
        • Home Loans (3,171)
        • Investment (3,974)
        • Personal Banking (1,571)
        • Property Investment (8,856)
        • Stocks (1,787)
        • Superannuation (188,418)
          • Self Managed (91,292)
        • Wealth Management (1,573)
      • Food and Drink (68,625)
      • Health and Beauty (2,334)
      • Health and Fitness (8,255)
        • Smoking Cessation (34,277)
        • Weight Loss (33,093)
      • History (1,029)
      • Home and Garden (32,132)
      • Insurance (25,246)
        • Health (1,581)
        • Home (1,486)
        • Income Protection (1,915)
        • Life (1,824)
      • Luxury (1,644)
      • News (194,393)
      • Nursing (6,917)
      • Offers (470,580)
      • Parenting (83,351)
      • Politics and Government (4,044)
      • Real Estate (4,985)
      • Retail (136,148)
        • Online Shopping (70,948)
      • Social (1,871)
      • Social Networking (2,038)
      • Sports (23,977)
        • Cricket (36,598)
        • Cycling (11,447)
        • Fishing (39,984)
        • Golf (13,428)
        • Horse Racing (15,365)
        • Motorsport (27,633)
        • Rugby (23,356)
        • Rugby League (36,847)
        • Snow Sports (9,730)
        • Soccer (23,984)
        • Water Sports (15,435)
      • Sports Segment (28,696)
        • Gamblers/Betters (28,696)
      • Style and Fashion (5,412)
      • Technology and Computing (342,557)
      • Travel (18,937)
        • Holiday Packages (7,375)
        • Travel – Cruises (2,670)
    • Profile (797,393)
      • Age (1,088)
      • Business Decision Maker (12,992)
      • Car Owner (18,450)
      • Career (1,185)
      • Country (47,169)
        • AU (47,169)
      • Device (3,147)
        • Mobile (2,279)
      • Education (28,373)
        • Secondary (12,016)
        • TAFE (9,230)
        • University Postgraduate (3,528)
        • University Undergraduate (3,327)
      • Employment Status (130,711)
        • Full Time (95,307)
        • Part Time (4,419)
        • Retired (11,166)
        • Self Employed (3,183)
        • Student (2,169)
      • Income (39,131)
        • 100,001 – 150,000 (1,826)
        • 20,000 – 50,000 (13,235)
        • 50,001 – 80,000 (6,250)
        • 80,001 – 100,000 (2,885)
        • Under 20,000 (12,944)
      • Internet Provider (1,356)
        • Operator (1,356)
      • IT Decision Maker (67,888)
      • Job Title (67,951)
        • IT Professional (67,951)
      • Kids (113,939)
        • Age Group (21,246)
          • 0 – 2 years (3,897)
          • 13 – 18 years (6,649)
          • 3 – 6 years (4,658)
          • 7 – 12 years (6,042)
      • Marital Status (40,245)
        • Engaged (8,466)
        • In a Relationship (6,839)
        • Married (18,050)
        • Single (13,804)
      • Mobile Operator (1,346)
        • Operator (1,346)
      • Pet (77,926)
      • Residence (143,738)
        • Status (17,166)
          • House (16,628)
      • State (2,427)
  • Inferred
    • C-suite (2,926,903)
    • Education – under and post grad (321,591)
    • Entertainment (2,149,261)
    • Entrepreneur (4,074)
    • Expat’s (310,026)
    • Experian Mosaic Segment A (5,186,204)
    • Experian Mosaic Segment B (1,341,076)
    • Experian Mosaic Segment C (887,133)
    • Experian Mosaic Segment D (804,836)
    • Experian Mosaic Segment E (129,922)
    • Experian Mosaic Segment F (221,602)
    • Experian Mosaic Segment G (86,235)
    • Experian Mosaic Segment H (138,414)
    • Experian Mosaic Segment I (354,878)
    • Experian Mosaic Segment J (73,452)
    • Experian Mosaic Segment K (1,467)
    • Experian Mosaic Segment L (191,883)
    • Experian Mosaic Segment M (49,781)
    • Grocery Buyers (77,679)
    • Healthcare and beauty (105,966)
    • home buyers – 1st home 7 refinancing (93,240)
    • Interest in Travel (1,571,942)
    • Investor (114,801)
    • Mums with kids (136,599)
    • Older travellers (70,269)
    • SME (4,649)
    • Women In Business (5,275)
    • Youth lifestyle (music/ movies) (299,392)
    • Betting
      • gambling (61,838)
  • NZ
    • B2B
      • Interest (1,033,208)
        • Business & Management (1,032,469)
    • B2C
      • Interest (1,042,901)
        • Business & Management (1,042,323)
      • Profile (7,949)
        • Age (3,971)
          • 18 – 24 (1,023)
          • 35 – 54 (1,376)
          • 55+ (1,044)
        • Gender (3,978)
          • Female (2,174)
          • Male (1,804)
Last Updated: February 5, 2016