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Consumers prefer SMS to other forms of mobile marketing

smsMarket Survey, conducted by Millward Brown Digital in eight countries including the UK, USA, Australia, New Zealand, found of over 1,500 mobile users, revealing that well over half (59%) of global respondents prefer SMS and push campaigns over other forms of mobile marketing. Released by mBlox

New UK research appointed for Customer Acquisition best practices

DMA We look to our UK brothers to help develop solid practices we can enforce locally till whilst we play catch uphttp://tinyurl.com/kmn63jnNote to self must engage ADMA to formulate a AU equivalent.