iCumulus Acquires Skotidas Consulting Group

iCumulus (, one of Australia’s leading data-driven digital marketing agencies, has acquired Skotidas Consulting Group.

Skotidas Consulting Group (, founded in 2011 by Tom Skotidas, is Asia Pacific’s leading agency in the field of Social Selling for B2B organisations.

Mark Halstead, MD of iCumulus, said: “iCumulus has always been at the forefront of data-driven digital marketing in Australia. Our agency has traditionally been B2C-focused, and with the acquisition of Skotidas Consulting Group, we can now provide a full B2B digital marketing offering to our customers in Australia and Asia.

Tom is a pioneer in the B2B marketing industry, and I’m delighted to be working with him as we take the Skotidas brand to a larger business audience in 2017.”

Tom Skotidas said: “Since 2011, Skotidas has been the acknowledged leader in Social Selling for B2B organisations in the Asia Pacific region. With the technological, financial, and product backing of iCumulus, Skotidas can now offer our customers a new suite of innovative B2B digital platforms, channels, and strategies.

I am looking forward to working with Mark and the iCumulus team, and helping our customers grow their leads, revenue, and market share in 2017.”

Tom Skotidas will serve as General Manager of Skotidas, the new B2B brand of iCumulus.