Re-targeting is generally known as the line in a programmatic campaign that delivers the best overall result. One of the most common issues involve the steps required to expand on the data pool to re-target against the existing data. This is where 3rd party data from the exchange comes in, as it has the ability to find look-alike audiences or close matches to the ideal target audience.

Key USP’s:

Permissioned

Consumers are made aware of the benefits of the placement of the cookie on their browser – a more relevant experience across the WWW. Privacy policies are changed to disclose the information captured and an opt-out link to provided.

User engagement

Data is collected based on the user’s responses – click based.

Real – time

Data is available for re-targeting immediately after collection.

The Data:

Custom Audience builds

Age/sex/class/location.

Interest

15+ primary Interest verticals available – IAB categories.

Explicit Intent

Via survey style questioning consumers have indicated a time period to which they are interested in a vertical

In market

Cookies set to 90 days.

Our taxonomy has over 250 lines enabling a broad range of targeting capabilities.

Network:

Australia’s Premium data marketing publishers

50+ partners.

Permissioned

15+ primary interest verticals

Recent

All Data is available in real time.

User activation

All data collection is post click.

Key Uses of the Data:

Custom Audience builds

Facebook and Google.

Look-a-like audience build.

Programmatic targeting for Display.

Online Video targeting.

Creative decisioning.

 

To find out more, please contact us

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