Month: August 2016

iCumulus Officially launch Creative Development team

iC Creative Development

We are extremely pleased to announce the official launch of our development team to better service clients in Australia and the South Pacific regions.

The team is now 7 strong, based in Suva Fiji, offering a full service technical offering to clients in creative, mobile applications, and data driven development.

Grown from providing key demand generation services to existing iCumulus clients, we have built a series of custom technical applications to better serve the collection and delivery of real-time prospect data for retargeting.

Our DMP and data exchange in particular show the ability of our team to deliver world class technical products.

Key services:

  • Data integrations – platform to platform data delivery
  • Creative – Direct response
    • HTML email
    • Mobile responsive
    • Landing pages
  • Mobile applications
    • Ad units – data capture
    • Ad serving and tracking
  • Consumer surveys
    • Dynamic decisioning
    • Member profiling
    • Reporting and analytics
  • Online Reporting
    • Dashboards
    • Campaign Reporting

Showcase of previous work for clients: iCumulus Creative Development

Key contacts:

South Pacific – Prem Singh
Australia – Mark Halstead

How to Prepare for Account Based Marketing & Predictive Data

With emerging technologies and rich data sources becoming widely available, marketers are now in a position to develop and execute sophisticated, highly targeted programs. In fact, predictive analytics and account-based marketing (ABM) are revolutionising the ways in which marketing organisations think and operate.

Such capabilities, however, are inundating B2B marketers with new systems, types of data and a ton of associated processes. We must coordinate all these pieces if we’re to reap the full rewards of ABM strategies and predictive data.

To help with this, we got together with our friends at Integrate & Oracle Marketing Cloud to develop an eBook that would address these issues, titled “Putting ABM Strategies & Predictive Data to Work: A Practical Guide for B2B Marketing.”

putting-abm-strategies-predictive-data-to-work-blog-post

The guide covers:

  • The potential of account-based marketing and predictive data
  • Common problems B2B marketers face in leveraging predictive data and executing ABM strategies
  • The elements of an ABM- and predictive-optimised environment
  • Steps you can take to ready your marketing environment for ABM and predictive data

To learn how iCumulus & Integrate are working together to help B2B marketers execute ABM and predictive strategies download our Whitepaper or get in touch:

Rob@icumulus.com.au