Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation campaign. The key to successful lead nurturing is to have a clear objective for the leads collected and to create a discrete set of practices and plans to achieve that objective. A good starting point is to create an email newsletter and use the leads collected to seed the list for the newsletter. More advanced techniques could involve email append or direct outreach efforts by email or phone.
We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of our clients. With this information our main goal is to help clients maximise the use of the data we provide to turn these prospects into customers