Creative Specifications – All
Lead Generation:
Question sponsorship is available within our Commercial Survey. Full page branding with a maximum of 5 sponsors presented per member. Question’s to include brand name for full opt in capability. Sponsored Questions can be dynamically served to members based on the basic profile.
All data captured delivered via our Lead Management Platform – Atmosphere LM
Technical Specifications and requirements:
- Standard Co-Registration
- Logo
- Question – text min 15 words max 35 words
- Full HTML webpage. Please provide:
- Background wallpaper – best to look feel like existing client webpage
- Logo
- Question – text min 15 words max 35 words
- Answer format: (eg: Yes or No) we will decide the best data capture such as tick box or radio button
Email Marketing:
Solus HTML email sent directly to each qualified member at a time that suits the target audience. Campaigns can be sent on CPM or CPC basis
Technical Specifications and requirements:
| Creative Specs: | 400—600 HTML File – 60K File Max |
|---|---|
| Subject line: | Quick, catchy, call to action in order to enhance open rate. We suggest a max of 200 chars, first name personalisation is an option within the subject line |
| Call to action: | All emails sent on a performance basis must have a clear Call to Action
|
| Text Version: | Text Version of creative, or a link to hosted web page where message appears (this is for people who cannot open HTML emails) |
| Image Version: | All images can be in gif, animated gif. |
| Tracking codes: | All 3rd party tracking must be provided separately or embedded within the creative |
| Campaign timings: | iCumulus requires 3 working days from receiving the creative, as per the specs above, to perform testing and data matching prior to the defined campaign request date/times. |
Mobile Marketing:
Send an SMS or MMS to our most mobile active members
Technical Specifications and requirements:
| Text: | 140 characters in .txt format |
|---|---|
| Campaign timings: | iCumulus requires 3 working days from receiving the creative, as per the specs above, to perform testing and data matching prior to the defined campaign request date/times. |
Voice Messaging
Phone records maybe purchased for both fixed and mobile of permissioned members. Alternatively we can send members recorded voice campaigns with responses via the handset
Offers Page:
Offers are dynamically presented to members based on their profile or behaviour to previous offers. We limit the number of offers per member to 1 page of 5 offers. Offers can be purchased as we are the Affiliate’s. (CPA/CPL/CPS)
Technical Specifications and requirements:
| Logo: | All images can be in GIF, animated GIF. Image (295*180 pixels) |
|---|---|
| Text: | Offer description – max 40 words text |
| URL: | Trackable URL for campaign fulfillment |
Targeting preferences:
- Age
- Location
- Marital status
- Income bracket
Atmosphere LM:
We have developed a world class lead management platform. Atmosphere LM has been designed to automate the entire lead acquisition process. Our platform is a hosted software solution for advertisers and publishers. As an end to end solution for; capturing, tracking, reporting, and distributing leads, Atmosphere removes the requirement for time consuming manual processes.
Robust API – Atmosphere’s database design provides for easy integration at the most detailed level enabling the ability for leads to be delivered directly into a client’s CRM via our API. We provide clients a Portal where they can choose the leads available to purchase.
Atmosphere manages multiple publishers or lead providers all within the one platform.